It is the goal of any SEO professional to achieve and maintain a high volume of traffic to a given website. Ideally, this would be the result of reaching the top spot on a search engine results page. Not only is it important to achieve this coveted position, but to also maintain it as long as possible.However, with the latest developments in the search engines, achieving this #1 ranking may no longer be enough to get the traffic you desire.
Gone are the days of the ten search results listings, highlighted in blue hypertext, and a couple of clearly marked ads. Now, when you look at a SERP, it is cluttered with images, videos, links, social media mentions, in-depth article listings, various widgets, and ads. It has become easy for a #1 result to get lost in the busy jumble of other page features.
While keyword and key phrase optimization are still important, you now have other offsite elements to consider for search engine optimization.
Popular search engine results page features include AdWords, news block, featured snippets, local packs, reviews, tweets, video, image pack, shopping results and site links.
SEO Result, Increase Visitors 65%
- Quality of traffic: You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
- Quantity of traffic: Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
- Organic results: Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
What’s coming for SEO in 2019?
1. Mobile-first indexing:
Google’s been working on mobile-first indexing for quite some time now, and, finally, quite a big change (at least for Google itself) is about to roll out.
To put it simply, instead of indexing and ranking your desktop-version content (and then pushing it down in rankings on smartphones if the website wasn’t mobile-friendly), Google will now index and rank the mobile version of the site.
here are the top things for you to remember:
- 1 unique clean URL per a unique piece of content
Each piece of your content must be located “somewhere” for a search engine to index it. So if you dynamically change your content without changing a URL, you’re preventing search engines from accessing it. Also, try sticking to clean URL format: example.com/url.
- Use “a hrefs” instead of onclick=”window.location=”
Keep in mind that search engines do not treat onclick=”window.location=” as ordinary links. Which means that in most cases they won’t follow this type of navigation. And definitely won’t treat them as internal link signals.
- Load content automatically, not based on user interaction (click, mouseover, scroll)
Google bot is not a user; it’s not going to click or scroll down, so it simply won’t see the content you’re loading upon these actions.
- Load the content quickly
Google obviously won’t wait forever, so content that you want to be crawled and indexed must load very quickly.
3. The rise of voice search
Google Assistant, Siri, Alexa, Cortana – what we see today is a true explosion in the voice assistants industry. And more of them are sure to come.
With the rise of voice assistants, voice search is growing rapidly. But what is voice search? What does it mean for you and your website?
The same. But definitely with a twist, since voice search is making the input truly conversational.
4. Content marketing
How can you adjust your content strategy? In two simple ways:
- Measure and compare user engagement rates (be that social shares, conversions, CTRs or any relevant metric) for your current content and identify top-performers. And focus maximum attention on them, because with a little extra budget and promotion they could bring you even better results.
- Focus your efforts on creating “unicorn babies” – which is re-utilize the topic that has already performed for you greatly. Repurpose your content in various shapes – videos, webinars, infographics and what not, reuse it from time to time and create follow-ups, to repeat your success.
5. What are SEO a/b tests & how to use them to maximize traffic?
- Identify the set of pages you want to improve;
- Choose the test to run across those pages;
- Randomly group the pages into the control and variant groups;
- Measure the resulting changes and declare a test a success if the variant group outperforms its forecast while the control group does not.